Green marketing is an approach in which marketing methods used by businesses are as environment friendly and green as possible.Â There are many ways to follow such techniques and methods but one has to be really inclined towards saving the environment to go green.
The environment today is depleting fast due to human activity and other reasons. If proper measures are not taken up by the humans together, then we will soon be affected by even more levels of global warming and non -availability of some natural resources. All businesses can do their bit by following some green marketing ideas. The following is a list of the most wonderful green marketing ideas for your business:
Print on Recycled Paper
One of the best and most effective ways to go green with marketing is to print brochures, sales advertisements and other business documents on recycled paper. This is a good way to demonstrate that a business is concerned about the environment and is trying to help in its own little way. Yes, it might cost a little extra but your small effort will mean a big impact on the wellbeing of the environment.
Invest in Online Marketing
Another way in which you can serve the environment is by investing in online marketing. E-marketing is much more environment friendly than other traditional marketing methods like print advertising. Infact, it is also much cheaper to use online marketing and this comes as good news for small businesses. Online marketing produces no harmful waste or other effects on the environment and is the future of all marketing.
Operate Fuel Efficient Vehicles
Many vehicles are brought in use for either direct marketing needs or in indirect ways. Thus it is the responsibility of business owners to use those kinds of vehicles that are fuel efficient and. The vehicles used for sales, delivery have a huge impact on the brand image and using hybrid or other such vehicles, customers may really consider your brand to be eco-friendly and thus impressive. Using such vehicles have lower harmful impact on the environment and do not pollute it as much. Also when you use fuel efficient vehicles, you are contributing towards maintaining this resource.
Promote Local Vendors
Promoting and using local vendors is a very good and green practice for businesses. It reduces the carbon emissions or carbon footprint since when you opt for international delivery or services, more fuel is burnt, leading to more pollution and emissions.Â Those in the food industry must concentrate on using more of local produce to limit carbon emissions.
Use Green Packaging Items
Rather than using plastic bags or other such packaging options, go for natural or environment friendly packaging like paper bags etc. Also, make use of reusable envelopes and folders rather than the ones made using plastic.
Encourage Customers to go Green
When you encourage your customers to go green then you establish a trust factor with them and lead more people to follow environment friendly methods and ways.