The annual initiative called The Earth Hour 2011 will be celebrated from 20.30 to 21.30 p.m on 26 March this year.
In order to join the green initiative, four largest cities in the world, as well as iconic buildings will switch off their lights for one hour to demonstrate the need for action against climate change.
According to the founders of the organization, the issue with the climate change is very serious. The goal of this year’s initiative is to encourage people, businesses and organizations worldwide to share their actions and serve as an example.
The Earth Hour is a global initiative of WWF. During the campaign, individuals, businesses, governments and communities are encouraged to switch off their lights for one hour and thus express their support for sustainable life and comply with environmental standards development on the planet.
In 2010, the initiative involved 128 countries worldwide and some of the most emblematic buildings and natural wonders were darkened for 60 minutes, including the Eiffel Tower and Arc de Triomphe in Paris, Buckingham Palace and Big Ben in London, the Empire State building in New York, Berlin’s Brandenburg Gate, the Acropolis in Athens, the Colosseum and the Trevi Fountain in Rome, Golden Gate Bridge in San Francisco, Sydney Opera House, the Forbidden City in Beijing, the bridge over the Bosphorus in Istanbul and the Niagara Falls.
The big question this year is will the social network Facebook join the green idea of the organizers? Probably not, despite many people believe Facebook will shut down for an hour, in order to serve as a green example.
Yet, many people believe that the networkâ€™s owner has consented, but for others this will not happen.
Economically speaking, for the owner of Facebook it would be better to participate in the initiative because it would bring more investment and most importantly, the respect of the environmental organizations.
However, the social network is a company just as any other on the market, which is why many people doubt Facebook will shut down, even for an hour for the sake of the nature.
Yet, the decision remains in the hands of the Facebook founder, Mark Zuckerberg. It will be good to see a status that says: â€œMark just saved the world by shutting the social network for one hour only. â€œ
If not, the network will give a bad signal for indifference to the world’s greenest cause.