With the recession almost gone, the large majority of corporations discovered that the ecology is responsible for many aspects of cost efficiency.
In the last century there were three major economic transformations: the industrial revolution and the technological wave followed by the modern trend encouraging globalization and economic evolution. The recession seems to have been the logical step towards a new current able to offer growth – an ecological economy.
The proof of this trend is the appearance of signs in all the significant economies of the world. Brazil has recently become one of the most important players on the ecology stage taking around 44% of the necessary energy from sustainable fuels. This happened while the global average for the same sector is 13%.
China has become a world leader in the solar and wind energy and invested last year an impressive 10 billion dollars in energy regeneration placing itself on the second place in the world after Germany.
During a meeting of the Asian leaders in Singapore, the Chinese prime minister pleaded for the reduction of the energy consumption with 20% in the next 5 years placing itself very close to Europe’s target of reducing the green house effect with 20% until 2020.
The concrete attention the important countries of the world offer is painting a realistic image that the recession brought in front of the economical giants – in order to grow, the world must grow too.
The growth in question is the one involving sustainable strategy, investing in technologies able to sustain the population growth and more than everything supporting the ecological currents out to save the world.
In the context of the new economy the green factor is making a stand. If the intangible actives – knowledge – are the main resource of the new economy, the tangible actives which are indispensable for the production activity are the ones that must be aligned to fit the green growth.
The humanity is facing a turning point where the life expectancy is reduced by the natural factors the human life interacts with. The good news is that with the recession came the lesson teaching us to consume less and live on a smaller scale.
The economical trends must focus on these patterns and encourage the growth of life quality simultaneously with the resource consumption reduction. The economical growth can be obtained with a wise strategy and that strategy calls for a greener, smarter world.